Sweaty Betty

Background

Empowering distribution: Sweaty Betty’s Irish partnership

Sweaty Betty is a leading brand in activewear and lifestyle fashion for women known for its high-quality, fashion-forward designs that aim to empower women through fitness and beyond. Air Business has been Sweaty Betty’s dedicated logistics partner for Ireland since 2020, leveraging our strategic relationship with An Post to optimise distribution and enhance brand presence in the region.

Challenge

Navigating post-Brexit distribution challenges

Sweaty Betty faced significant hurdles in exporting its products to Ireland. Navigating the complexities of Brexit introduced new logistical challenges such as increased paperwork and additional costs – making it difficult to maintain smooth cross-border operations. To overcome these obstacles and ensure continued growth in the Irish market, Sweaty Betty needed a logistics partner with deep expertise both in Ireland and in managing post-Brexit requirements.

Solution

Effortless logistics solutions for cross-border success

Our experienced e-commerce team guided Sweaty Betty through the intricacies of Brexit, providing tailored support and solutions that enabled seamless shipping to Ireland despite the evolving regulatory landscape. With round-the-clock service and a hands-on approach, Air Business has helped Sweaty Betty expand its market share and strengthen its reputation as a valued e-commerce customer. The partnership continues to thrive, driven by reliability and a commitment to shared success.