Background
The Guardian Weekly is celebrated globally for its thoughtful blend of news, politics, culture and commentary. With an international readership and a circulation of 14,000, timely delivery is crucial to meeting subscriber expectations. The newspaper faced growing concerns over printing costs and ensuring their European subscribers received their copies in a timely manner.
Challenge
Coordinating a new printer/ fulfilment house in Europe and finding a suitable method of postage was a serious concern for the Guardian Weekly. The need was urgent: restore confidence, improve delivery punctuality and regain the loyalty of a European audience who depended on timely news and insights.
Solution
Air Business swiftly intervened, launching an immediate investigation into finding a solution to enhance delivery performance and satisfaction. By integrating high-quality logistics with a Mail Monitor response system, they tracked and measured improvements directly from subscriber feedback. The results spoke volumes – over 2,500 responses poured in from readers, signalling renewed trust and the successful re-establishment of timely, reliable service.
