The Air Business website uses cookies to give you the best possible experience when using our site. You can click here to read our cookie policy. You may set your browser to reject cookies, otherwise we shall assume you're happy to continue.

Welcome to the thoughts, news and insights of Air Business.

thursday, 2 february, 2023

Key Publishing awards magazine and e-commerce distribution contract to Air Business

Air Business, the award-winning global distribution, subscriptions and e-commerce management company, has won the contract with Key Publishing for their magazine and e-commerce distribution requirements.


Key Publishing is a multi-platform media company delivering specialist content across the globe. Still independently owned, they are home to the largest and most comprehensive consumer aviation media portfolio anywhere.


The agreement includes global consumer and business magazine subscription mailings as well as e-commerce items such as books, calendars and gifts. The e-commerce orders are expected to reach around 100,000 packages over the next 12 months.


Karen Bean, Head of Operations at Key Publishing, commented: “We were extremely impressed with how Air Business approached the tender process. Although we have been working with them for the past three years, they didn’t take anything for granted and went to great lengths to ensure that all of our needs were met and all of our questions were answered.”


Adam Sherman, Chief Executive Officer at Air Business, added: “We are excited to provide an extensive distribution service offering for Key Publishing which includes e-commerce, and delighted to see a business in the publishing industry thriving.”


wednesday, 1 february, 2023

Future wins Feefo Trusted Service Award 2023

We are excited to share that Future has won a Feefo Trusted Service Award 2023 for Magazines Direct, in recognition of customer service excellence and positive reviews of the ordering process on the platform.


Feefo is a cloud-based consumer review and rating management software which enables users to collect, manage and respond to consumer feedback.


This coveted award is given only to companies that deliver time and time again for their customers and place them at the heart of all they do. Air Business provides a complete outsourced customer service solution for Future, so this recognition is testament to the efforts and commitment of the customer service operation and its seamless delivery.


Paul Hatch, Group Customer Director at Air Business, said: “I’m delighted for Future and immensely proud of the role our team plays in delivering a great customer experience. We are constantly striving to deliver exceptional service for all our clients and their customers so this recognition from Feefo is greatly appreciated.”

tuesday, 17 january, 2023

Disruption to Royal Mail international services

We are aware that Royal Mail continues to experience severe service disruption to its international export services following last week’s cyber incident, leaving them temporarily unable to despatch letters, flats and packets to overseas destinations.


Although their teams are continuing to work on a resolution, there are no clear timeframes available for the resumption of services. Therefore, we have made the decision that no further international jobs will be routed via Royal Mail until these issues have been resolved; all mailings will be despatched using equivalent services.


If you do have any specific concerns, please get in touch with your account manager or client relationship executive.


If you are seeking new postal solutions and would like to discuss with a member of the team please call us on 01727 890 600 or email at



thursday, 5 january, 2023

Business continuity a key pillar of Air Business plans

Air Business, the award-winning global distribution, subscriptions and e-commerce management company, has strengthened its business continuity plans with the acquisition of a diesel generator at its head office and distribution centre in Hatfield.


Phil Ions, Chief Operating Officer at Air Business, commented: “We are constantly reviewing our contingency plans, and with an impending energy crisis and whisperings about power shortages this winter, we weren’t willing to take any chances with our distribution operation.”


Chief Executive Officer, Adam Sherman, added: “We are fully committed to delivering for our customers so the generator provides an additional level of security to ensure that any potential disruption is minimised. The generator is capable of powering the entire site, enabling us to work at full capacity throughout any potential outages.”


Air Business already has a backup generator in place at its offices in Haywards Heath, where the company’s subscriptions arm is based.

thursday, 1 december, 2022

Air Business Triumphs Again!

Air Business, the global distribution, subscriptions and e-commerce management company, has won the ‘Industry Partner of the Year’ at the PPA Independent Publisher Awards for the second time in recent years.

The PPA Independent Publisher Awards are held annually and bring together the UK independent publishing community. The awards recognise and celebrate exceptional individuals and companies who have delivered standout work and made a difference in the sector over the past 12 months.


Adam Sherman, Chief Executive Officer at Air Business, commented: “I am immensely proud of the whole team at Air Business, and thrilled that we have been recognised with such a prestigious award. We are fully committed to supporting our partners in the publishing industry in meeting and exceeding their goals through delivering high quality services, with the customer at the heart of everything we do.”


Judges commented that “Air Business consistently delivers for its clients with strong communication and industry visibility. The panel were impressed with the focus on sustainability and the robust and methodological approaches to setting targets and supporting customers. It’s great to see a business taking a holistic approach and helping their partners transition to a greener future”.

thursday, 27 october, 2022

Customer service: 5 minutes with… Adam Sherman

How you deliver your publishing brand has a big impact on your title’s brand reputation. Under-invest, and you will hear about it. In this latest feature, InPublishing grabs five minutes with Air Business CEO Adam Sherman to ask how publishers can make the right choices.


Q: When a publisher gets a too-good-to-be-true price from a supplier, what warning signals should it send?


A: It’s an old adage, but if something appears too good to be true, it usually is – it’s an immediate red flag for me. Publishers should always consider the impact of their choices on the end consumer. Every part of the publishing process, from researching a subscription through to receiving and opening a print publication, or logging in to access a digital edition, has an impact on the individual consumer’s experience, their perception of that brand, and their long-term relationship to it.


I have always put huge emphasis on quality when it comes to products and services, particularly those that I choose to purchase, so anything which undervalues these heavily implies a reduction in quality. There are a number of actions you could take to perform some basic due diligence:


Ask the supplier to explain how they are able to provide such a competitive quote, including a breakdown of the associated costs. Also, which third parties will they use, this is very important.


Speak to the supplier’s existing customers (looking beyond testimonials published on their website) to get a realistic understanding of what they are delivering.


Check review websites such as Trustpilot and Feefo for their other publishing customers. Dissatisfied consumers are much more open to venting their frustrations in today’s digital world.


Read the full interview here.

friday, 21 october, 2022

Read InPublishing’s latest article on subscription retention

InPublishing’s latest feature on subscription retention includes comments from John Diston, head of B2C client services at Air Business Subscriptions.


John’s comments were published by InPublishing, in October 2022, as part of a broader article which features insights and opinions from leading suppliers to the publishing sector and senior subscriptions specialists at UK publishing companies. Read the full article here.

wednesday, 19 october, 2022

Shortlisted for PPA Independent Publisher Awards 2022

We are delighted that Air Business has been nominated for the ‘Industry Partner of the Year’ at the PPA Independent Publisher Awards. We are looking forward to this prestigious event on Friday 25th November 2022, celebrating the very best in the independent publishing community.



The PPA Independent Publisher Awards recognise and celebrate exceptional individuals and companies within the UK independent publishing sector who have delivered standout work and made a difference in their sector over the last 12 months. Learn more>

thursday, 29 september, 2022

Air Business earns ABC Certified Supplier status

Air Business, the award-winning global distribution, e-commerce, fulfilment and subscriptions management company, has earned ABC Certified Supplier status for its subscriptions fulfilment services following a successful audit.


ABC – the Audit Bureau of Circulations – is a not-for-profit organisation owned and developed by the media industry. Their audit process has confirmed that Air Business’ systems are capable of reporting data to ABC standards, demonstrating both an openness to scrutiny, and support for industry-agreed practices.



Adam Sherman, Chief Executive Officer of Air Business, commented, “We are delighted to earn this certification which involved rigorous testing of our systems, including payment processing and order fulfilment processes, demonstrating our client-centric focus and signalling our ongoing support for the publishing sector.”



Media owners benefit from using a Certified Supplier because the ABC’s reporting is simplified, and additional costs are minimised when their figures are audited.



Jan Pitt, Commercial Director at ABC, commented, “Congratulations to Air Business for achieving their first ABC certificate as a Certified Supplier for subscription fulfilment. The ABC logo is the media industry’s ‘stamp of trust’, and demonstrates Air Business’ commitment to meeting industry agreed standards on behalf of their clients.”

friday, 23 september, 2022

Air Business retains BSI-accredited ISO 27001 certification

Air Business, the award-winning global distribution, fulfilment, and subscriptions management company, has retained its ISO 27001 certification for information security management, which is accredited by BSI, the UK national standards agency.


The past few months has seen Air Business’ Group IT go through an exciting period of innovation, transformation, and enhancement to better support the business and its customers with their ambitious growth plans.


Adam Sherman, Chief Executive Officer at Air Business, commented, “We are thrilled to retain this certification across the Air Business Group, which supports our commitment to protecting our clients’ most sensitive information. The ISO 27001 standard provides a high level of reassurance in our security and compliance capabilities.”


ISO 27001 certification demonstrates that an organisation has invested in the people, processes, and technology to protect its data and provides an independent, expert assessment of whether that data is sufficiently protected.


Andy Haylar, Group IT Director, added, “By meeting the strict BSI audit criteria for this ISO certification, Air Business has underlined its commitment to following global best practices in information security, as well as highlighting our ‘security first’ culture.”